In this study, current market share for wood in British Columbia non-residential construction was determined as well as potential for increased consumption of wood, based on a 194-building sample of 2006 building permits from most of BC’s major cities. For the sample, structural materials used in each project were established through phone interviews with each architect, contractor or other individual associated with the construction of the building. Each project was then compared against the height and area limits for combustible construction as defined in the BC Building Code. In actual market share for 2006, 13% of all buildings (which comprise 5% of all area) were primarily framed in wood. Adding in buildings that were partially framed in wood, 25% of all buildings (22% of all area) are using wood, either primarily or in combination with other structural materials. If every building allowed by code to be entirely framed in wood actually was, seven times more constructed area would be using wood than current practice. Adding in the potential for heavy timber roofs on non-combustible buildings yields a total of eleven times more constructed area that could be using wood. This total potential incremental wood consumption is estimated at up to 27 million board feet of lumber-type products (lumber, trusses, glulam, I-joists and composite lumber) and 13 million square feet of structural panels (plywood and OSB). Previously gathered market intelligence in BC and elsewhere in North America was then reviewed together with the market share statistics to help determine a set of near-term recommendations for the BC WoodWORKS! program to help capture some of this potential market.