This benchmarking study aims at providing the Canadian industry, agencies and governments with the necessary understanding of the knowledge and perception of wood roof trusses among specifiers in selected urban regions in China for ongoing and future promotions of wood roof trusses in China.
The objectives of this project are the following:
1. Assess current awareness, knowledge and perception of wood roof trusses in multi-family housing among specifiers (architects, engineers and builders/developers);
2. Examine how decisions on roofing/building systems and materials are made;
3. Determine best ways to transfer knowledge about wood roof truss systems to specifiers.
Two separate surveys were carried out for benchmarking wood use in roofs in China. The first survey was part of a survey of Chinese building specifiers (Benchmarking Chinese Building Specifiers (Cohen and Ding 2004)) carried out in October/November 2003. A second survey was administered during the Conference on Hybrid Building Construction in China and Wood Roof Truss Workshops in Shanghai and Beijing in December 2003.
This project evaluates the potential for non-structural panels in the furniture (including cabinetry) and interior finish industries in China. It entailed two stages:
1. Review of existing information on non-structural panel markets and industry in China;
2. Survey of wood-based panel manufacturers and non-structural panel specifiers in China.
137 furniture and 132 interior finish manufacturers in eastern and southern China were surveyed by phone, mail/fax, and in personal interviews. Personal interviews were carried out with 11 panel mills in the eastern region.
The literature review is based on the Preliminary Competitor Analysis for Wood Products in China (Wahl and Gaston, 2003) that was carried out for Forestry Innovation Investment. Information specific to furniture, other non-structural panel markets and more recent publications have been added to this literature review.
In view of the long-standing nature of the Canada-U.S. softwood lumber dispute, this literature review examines opportunities for softwood products that are currently not affected by the dispute. This includes non-commodity softwood products for the U.S. market and softwood lumber opportunities in the domestic Canadian market, Asia and Europe.
Alberta Alliance Project No. 5130-05 pertaining to softwoods - Utilization; softwoods - Markets
Market intelligence on species, product preferences, and the competitive environment is needed to provide the value-added wood sector with the necessary information to develop and promote Canadian wood products in Europe. This market research assesses opportunities and challenges for Canadian solid wood products in European markets, examines the competitive environment and investigates end users’ preferences in wood species and other attributes. Surveys were carried out in selected European markets (U.K., Ireland, Germany, Spain, Poland and Romania) to determine the potential for Canadian value-added solid wood products. A literature review examines the softwood lumber market and industry in Europe in light of the recent rise in European softwood lumber exports to the U.S. and other overseas markets.
The UK market for softwood appearance products and the German market for components/lumber in furniture and cabinets were investigated in Year 1 of the project. In the UK, market size and species use in the softwood appearance market were quantified; supply sources and trends were identified. In Germany, material and species use in furniture components and lumber, competition, trends, and attributes demanded by furniture and cabinet manufacturers were assessed. A literature review and surveys of manufacturers in the UK and Germany were carried out. Opportunities were identified for Canadian exports of existing and new/modified products, focussing on solid wood components. In both markets, failure to match or surpass the technology, know-how and innovation of competitors in Europe and, increasingly, in Asia was identified as the greatest threat to Canadian exports of appearance products. More in-depth market research is recommended for the most promising products in the UK in Year 2 of the project, while no immediate need was found for further research in the German furniture market.
The objectives of this project were to examine the use of lumber products in the furniture (including cabinetry) and interior finish industries in China’s largest production centres for furniture and interior finish products, and to assess the potential and opportunities for lumber from British Columbia.
Rising disposable incomes and the urbanization of China’s population continue to drive demand for new housing and increased spending on home furnishings. As a result, the furniture and interior finish industries have developed rapidly in the last decade. By comparison, China’s market for structural applications for wood products is small at present.
A total of 137 furniture manufacturers and 132 producers of interior finish in eastern and southern China were surveyed by phone, mail/fax, and in personal interviews in November and December 2003. The eastern region comprises Shanghai and the provinces of Jiangsu, Anhui and Zhejiang, while Guangdong province represents the southern region.
This market research was carried out in conjunction with a survey of non-structural wood-based panel users for the Wood Panel Bureau/Forestry Innovation Investment.
China has become the focus of much interest by the Canadian forest sector for its potential as a growth market for Canadian wood products. Such interest spans the full range of products (softwood and hardwood lumber, wood-based panels and other further processed wood products) and end-use applications (residential and non-residential construction, doors, windows, interior finish, furniture, and industrial end-uses).
This preliminary competitor analysis is the first step towards actively positioning British Columbia as a supplier to the Chinese market for the purpose of increasing market share. The two key objectives of the analysis are to do a thorough review of existing information on China’s wood products market and industry and to identify gaps in information. The results will provide Forestry Innovation Investment with a basis for prioritising future research, product development and promotional activities for China’s market.
When analysing information on China’s market and industry it is important to keep in mind that much of the officially reported data is not reliable. Comprehensive and reliable statistical collection systems have yet to be established in China. This report is primarily based on adjusted official figures and published primary research reports.
The key conclusions from this analysis are:
· China’s raw material supply from plantations and imports is increasing.
· Russia and Southern Hemisphere countries will remain B.C.’s main competitors for softwoods.
· China’s domestic sawmilling industry is uncompetitive.
· Panel demand is rapidly growing while lumber demand is steady; at the same time lumber imports are rising.
· Substitution with reconstituted wood-based panels and non-wood materials affects lumber demand.
· Furniture and interior finish are the main drivers of wood demand in China; softwood lumber consumption depends largely on civil construction activity.
· There is a mismatch between the main wood products currently supplied by B.C. and market demands in China. China demands hardwood for interior finish and furniture and softwood logs for processing in China to compensate for the decline in domestic harvests. B.C., on the other hand, supplies structural softwood lumber that has limited existing applications in China. In China demand for non-structural reconstituted panels is growing fastest while B.C. produces mainly structural panels.
· Any opportunities for B.C. producers to capture a significant market volume in China therefore require either developing a new market for existing B.C. products or developing new products for existing markets.
Europe is Canada's second-largest offshore market for wood products, after Japan. Significant changes in industry structure and markets have taken place in Europe over the last decade, many of which are related to the opening of countries of the former Eastern Bloc. This report summarizes the key trends in Europe's wood products sector and assesses resulting opportunities and challenges for Canadian wood product suppliers.