In this study builders and professional repair and remodellers were given a chance to evaluate 12 of the most common home siding products available in the market today. The products were evaluated on seven different attributes: price, maintenance, installation, attractiveness, status/image, fire resistance, and durability. Overall, fire resistance, attractiveness, and maintenance were selected as the most important product attributes by single-family homebuilders and repair & remodellers. The majority of respondents stated that their customers had a strong influence on their final choice of siding materials. In addition respondents were asked for their opinion regarding product popularity, rate of installation, substitution trends, and their choice of siding products for different categories of homes.