Industrial markets were investigated due to their relatively high importance for the wood products sectors. In 2009, it was estimated that about a third (33%) of all lumber use went to markets other than construction. The information collected in this project allowed estimating consumption volumes for the five (5) sectors studied: bedframe, engineered flooring substrates, formwork, pallets and crates, and household furniture.
In addition to gaining a better understanding of volumes and products used, the project focused on trying to identify unmet user needs or product issues influencing satisfaction with wood products. This kind of information could result in opportunities to substitute products currently used or develop new markets for wood products currently used. Clear cut opportunities specific to each sectors were difficult to identify.
It is apparent that wood product users are yearning for straighter products and products displaying fewer defects like wane, knots, etc. This could point towards potential markets for finger jointed and engineered products. The demands for more products that are more visually appealing is somewhat surprising since these are not typically associated with industrial applications. The information comprised within this report will serve as the basis to explore future business opportunities for wood products in specific business cases.