Market intelligence on species, product preferences, and the competitive environment is needed to provide the value-added wood sector with the necessary information to develop and promote Canadian wood products in Europe. This market research assesses opportunities and challenges for Canadian solid wood products in European markets, examines the competitive environment and investigates end users’ preferences in wood species and other attributes. Surveys were carried out in selected European markets (U.K., Ireland, Germany, Spain, Poland and Romania) to determine the potential for Canadian value-added solid wood products. A literature review examines the softwood lumber market and industry in Europe in light of the recent rise in European softwood lumber exports to the U.S. and other overseas markets.