Furniture is among the important personal consumption expenditures for durable goods in the USA. Retailers and manufacturers offer different communication channels to assist consumers all through the process of acquiring furniture. The objective of the presents study was to evaluate US consumers channel use at different steps of the residential furniture buying process. An Internet consumer survey was conducted using a socio demographic representative sample of the US citizens. Results showed that the furniture retail store is the most important communication channel at each of the five considered buying process stages. Overall score of that channel was higher for females than males indicating that women care more about communication when buying furniture. Internet was not of significant importance when buying furniture. The importance of touching the product indicates that consumers are presently not ready for virtual furniture shopping. Advertising was perceived as a significant means to gather information. In regard to the ranking of communication channels, no significant difference was observed between geographic regions, gender, and age and income groups.