Trendspotting is an important tool in enabling manufacturers to be proactive rather than reactive in their businesses. This year we tracked trends in the window, door, cabinet, and outdoor projects segments. A multidisciplinary team from marketing, design, and industry advising pulled together a list of trends that are currently or imminently going to affect these sectors. Trends revolved around demographics, new materials, alternative species, sustainability, the economy, and other factors. Each potential trend was researched as to current and potential opportunities and threats. Four separate trend reports resulted from this effort: Part A - Doors, Part B - Windows, Part C - Cabinets, and Part D - Outdoor Living.
Some of the trends in this document are already established while others are in their infancy. As a manufacturer it is up to you to pick and choose the trends and opportunities that best suit your manufacturing, marketing, and customer profile. We hope this document can tip you off to new opportunities, alert you to some pitfalls, and inspire your product lines. Good luck!